Our First Rodeo

This year, Serving California became a Gold Sponsor with the Brawley Cattle Call Rodeo, and hopes to build a long lasting relationship not only with the Brawley Cattle Call Rodeo Committee, but also with the grassroots communities of the Imperial County area. We are blessed to have been a part of such a culturally interesting event, and grateful to have met new friends in Southern California - home to four California prisons that are touched by our TUMI program within prison walls.

The 59th annual Cattle Call Rodeo took place over the weekend of November 14th and 15th, at the Cattle Call Rodeo arena, located in Brawley, California. Unlike most professional sports, where the teams and lineups are known well in advance, the roster of cowboys and cowgirls competing in a rodeo is a last-minute affair. However, a large contingent of PRCA top riders and ropers and Women’s Professional Rodeo Association (WPRA) barrel racers attended, too, because Cattle Call Rodeo is a Professional Rodeo Cowboys Association (PRCA) season opener for 2015, and earning points in Brawley allows contestants an early lead in the world standings of rodeo.  The top 15 competitors in each event, as of the PRCA year-end September 30, 2016, are eligible for the National Finals Rodeo held every December in Las Vegas.

 Serving California was privileged to stand as a Gold sponsor of this important event, allowing us to reach out to our neighbors down south and spend time making friends amongst others who are interested in justice reform and the social advocacy work to which we are dedicated. You see, in this part of California exist four of California’s 22 prisons – this means that, most likely, individuals in this area are touched by our work with The Urban Ministry Institute inside prison walls.

 It’s this part of the ministry work that is so exciting to see, as we are made aware that the work we do in prisons is having a significant effect not just on the inmates we serve, but also their family and friends. And this, ultimately, was what the Brawley Cattle Call Rodeo was all about for the Serving California team – surrounding ourselves with family and friends, sharing information about the ministry work we do in prisons and beyond, and making memories. We are so grateful to have been a part of this event and we’re sincerely looking forward to participating in many more rodeos to come! It may have been our first rodeo, but it most certainly won’t be our last!